With the MoonSwatch, Omega and Swatch are making the iconic Speedmaster accessible to a much larger audience.
Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch. The unexpected, provocative and visionary partnership, a first between Swatch and Omega, is the culmination of a trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds.
The brands have drawn their design inspiration from space, to create a collection of eleven Swatch models named after planetary bodies, from the giant star at the centre of the solar system to the dwarf planet at its periphery.
Such has been the demand for the watches, that people have waited in line outside Swatch stores for over 24 hours, just to get their hands on the $260 timepiece. In fact, in some locations, such has been the crowd pressure that police have been called in to break up fights and close stores. Naturally, the grey market thrives on the demand for such pieces, and the watches have been spotted on the internet, selling for up to 10-15 times their retail price. And this is even when Swatch and Omega announced from the start that the watches are not going to be limited edition and will be produced in large numbers.
All of the Swatch designs are in the brand’s patented BIOCERAMIC, a unique mix of two-thirds ceramic and one-third material derived from castor oil. Although colours like pink and pale blue offer strong clues that these are not your standard Omega Speedmaster watches, a hard-core Moonwatch fan would be hard-pushed to find the difference in the overall look. The key Moonwatch design features are all there. The asymmetrical case, the famous tachymeter scale with a dot over ninety and the distinctive Speedmaster subdials, all work perfectly.
Omega’s Moonwatch is legendary and a must-have for collectors. Swatch’s witty BIOCERAMIC MoonSwatch collection makes the iconic design accessible to fans everywhere. It’s a down to earth take on the watch that went to the moon, which is a perfect representation of Swatch’s joy of life and innovation philosophy.
The new collection also features rarely seen colours. Each MoonSwatch features its own mission statement, inspirational engravings and joint OMEGA X SWATCH logos on the dial and crown. The battery cover on each watch features a depiction of its planet.
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