‘Tough question. Since we launched the car in May ’21, we’ve been flooded with bookings. Honestly, in retrospect, we underestimated how quickly India would adapt to electric vehicles. We’re already taking bookings towards the end of ‘24. The only thing that I can suggest is to wait – it’ll be worth the wait!’ This was Vitesh Barar’s response to being asked about the BMW i4’s availability. Clearly, Indian car buyers seem to have a good appetite for not just everyday use EVs but performance ones as well. Watch the full interview to find out how 2023 is set to become BMW India’s most extensive product offensive year in the last 15 years.
India adapted to EVs quickly – Vitesh Barar, Marketing Director, BMW India | Best of 2022 | autoX
‘Tough question. Since we launched the car in May ’21, we’ve been flooded with bookings. Honestly, in retrospect, we underestimated how quickly India would adapt to electric vehicles. We’re already taking bookings towards the end of ‘24. The only thing that I can suggest is to wait –
