Ngt

Customers looking to buy Mahindra's ICE-powered SUVs can take advantage of these exclusive deals, available only through specific dealerships in select cities.

Mahindra delivered impressive growth across its automotive and farm equipment divisions in December. Total automotive sales surged to 69,768 units, achieving a 16% YoY increase.

For the standard 4WD Thar models, the discounts are slightly lower, maxing out at Rs 1.06 lakh. These variants are available at prices ranging from Rs 14.30 lakh to Rs 17.20 lakh (ex-showroom).

Mahindra reported a 16 per cent increase in domestic sales of utility vehicles, with 46,222 units sold compared to 39,981 units in the same month last year.

From April to October this year, the 3-door Mahindra Thar and its bigger 5-door version sold 42,726 units, reflecting a 19.6% year-on-year growth (YoY) over the 35,723 units sold in the same period the previous year.

For adult safety, the Mahindra Thar Roxx earned 15.09 out of 16 in the Frontal Offset Deformable Barrier Test and a full 16 out of 16 in the Side Movable Deformable Barrier Test.

Last month, Mahindra sold 51,062 units domestically in the utility vehicles (UV) category, up from 41,267 units in September 2023, marking a 24% YoY rise.

The Mahindra Thar variants eligible for the latest discount offers include the LX Petrol AT 2WD, LX Petrol MT 4WD, LX Diesel MT 2WD, LX Diesel MT 4WD, LX Petrol AT 4WD, and LX Diesel AT 4WD.

The new Mahindra Thar Roxx might look like just a bigger, 5-door equipped version of the Thar but it is much more than that. The wheelbase has increased by 400mm, resulting in a much bigger boot but the interior has also been upgraded with premium leatherette upholstery.

The new Mahindra Thar Roxx and the Thar three-door have identical names and stylistic elements, but the differences between the two vehicles are probably far greater. So, let's take a look at what makes the Thar Roxx stand apart from its smaller sibling.