JSW, as an Indian conglomerate, is new to this industry, and MG as well has only been here for 5-6 years. What is the culture like at MG compared to a more traditional Indian automotive manufacturer?
MG Motor India has also introduced the MG-Jio Innovative Connectivity Platform (MG-Jio ICP), a brand-new platform created in collaboration with Jio. It allows users to download educational, entertainment, and gaming apps.
With over 100,000 cars already sold in the Indian market, MG is now a well-established brand in the country. We speak to Gaurav Gupta, CCO, MG Motor India to figure out how they’ve gained customer acceptance in a market that’s known to be harsh towards new brands.