Continental Tyres

In essence, using this technology, Continental has re-engineered the rim strip compound of its radial tyres to enhance the tyre bead flexibility, strength and tear resistance. That translates into better reusability of the tyres and, therefore, lower ownership costs.

We chat with Krishan Kohli, Head of Business Unit Vehicle Dynamics Continental Automotive India, and talk about the challenge of operating in a price sensitive market and how localisation is the key to success.