Is pushing a bunch of classic cruisers to their limits on a handling track a smart idea? I found the answer to this very question when I was given access to a host of motorcycles from Jawa, Yezdi and BSA.
Sharad Agarwal, who previously served as Brand Director at Lamborghini India, brings a wealth of experience in growing luxury brands and driving business success.
The British brand BSA Motorcycles, owned by Classic Legends, has finally made its much-awaited debut in India with the Gold Star 650. Priced at 2.99 lakh (starting, ex-showroom), the BSA Gold Star 650 is set to compete with the Royal Enfield Interceptor 650.
Some notable features of the BSA Gold Star 650 include a twin-pod instrument cluster, a single-piece seat, and an engine immobiliser.
Classic Legends, Mahindra's premium two-wheeler division, is set to launch the Gold Star 650 in India on August 15, 2024. The company will launch the two-wheeler under its UK-based motorcycle brand, BSA Motorcycles.
The BSA Gold Star 650 blends heritage-inspired design with a powerful 652cc single-cylinder engine, boasting 44 bhp power and 55 Nm torque.
The "Yezdi" trademark or any other brand name bearing the word "Yezdi" cannot be used by Classic Legends Pvt. Ltd. and its Co-founder Boman Irani, according to a recent order by Karnataka High Court.
Classic Legends has announced a new initiative for Jawa and Yezdi riders travelling to Ladakh. Under the new ‘Service is on Us’ offer, riders can avail of free roadside assistance along the route.
Jawa Motorcycles has officially launched the Jawa Perak here, priced at ₹ 1.95 lakh (ex-showroom, New Delhi). It is powered by a larger, BS-VI compliant 334cc single-cylinder liquid-cooled motor (based on the original 293cc engine) that puts out 30bhp & 31Nm of torque.
At the re-launch of the Jawa brand in India, Classic Legends confirmed that they are looking at reviving the Yezdi brand too. Nearly two years after the official announcement, Jawa Motorcycles has now made a comeback with three new offerings - the Jawa, the 42 and the bobber-styled Perak.