Yokohama India Unveils Geolandar X-CV Tyres for Luxury SUVs

Yokohama India has launched new 19-inch tyres for luxury SUVs, manufactured at its Bahadurgarh facility in Haryana. Using a "glocal" approach that combines global technology with adaptations for Indian driving conditions, the tyres address the growing demand in the luxury SUV market, which according to the manufacturer recorded a 34 per cent year-on-year growth in FY24. The tyres are part of Yokohama India's 'Geolandar' range, which includes options for Mud-Terrain, Extreme All-Terrain, All-Terrain, and Highway Terrain. The new addition expands the Geolandar X-CV line and is available through over 3,000 retailers nationwide. The locally produced tyres reflect Yokohama India's focus on meeting the specific needs of the Indian market.

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Harinder Singh, CEO, and MD of Yokohama India, said: 'The 19-inch Geolandar X-CV tyres are a testament to Yokohama’s “GLOCAL” strategy—blending cutting-edge global technology with local needs to deliver a product that meets the demands of Indian motorists. What makes this release even more significant is that these tyres are proudly ‘Made in India,’ underscoring our commitment to providing world-class quality while strengthening local manufacturing capabilities. 

'This move aligns with the growing trend of larger rim sizes and the booming luxury SUV segment in India. In response to the growing requirement, we are also preparing to release 20-inch tyres soon, with our current manufacturing facilities capable of producing tyres up to 24 inches. This reinforces Yokohama’s positioning in the high-end tyre market.'

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Yokohama India's "GLOCAL" approach integrates global technology with insights specific to Indian driving conditions. This strategy focuses on delivering improved comfort, control, and durability to meet the needs of the premium SUV segment. The company aims to align its offerings with the evolving preferences of Indian motorists while catering to the growing demand for high-performance tyres in the luxury SUV market.

The company has also announced plans to introduce 20-inch tyres soon, expanding its product range to support the diverse requirements of SUV owners in India.