Volkswagen claims that the Mexican market just loves the made-in-India Vento saloon.
India, is gradually on its way to become one of the leading manufacturing hubs of the global automotive industry. A considerable number of global car makers are using India to manufacture cars for the west. Many companies are minting more profits by exporting cars from India, than from their domestic Indian sales. In a rather extreme case, General Motors has decided to cease its local sales and use India only as an export hub.
Volkswagen, who has been exporting cars from India since 2013, has revealed that it has already exported the 2,50,000th India made car to Mexico. The range of cars exported includes locally-made left hand drive Polo and Vento cars, with the latter witnessing high demand in the geography resulting in a steep incline in exports over the years. In fact, the India made Vento has gone on to become the third highest selling car in the entire passenger car market in Mexico and currently makes up the bulk of car exports by VW to Mexico.
Ever since 2013, the export business for VW from India has only grown while the company has simultaneously worked on further strengthening its local market presence. The export volumes to Mexico contribute to more than half of the total production at the Volkswagen plant in Pune today.
On this achievement, Andreas Lauermann, President and Managing Director, Volkswagen India, said, “The growing popularity of India-made Volkswagen cars in markets like Mexico and others lays testament to our strong focus on quality products across all our manufacturing investments worldwide – in line with our think global, build local philosophy! India on its part, has offered Volkswagen a rich mix of strong local market opportunity combined with manufacturing prowess that helps us serve the world with cars that are German in their soul and local in their flavour. We continue to invest in this opportunity and look forward to more successes from India in the years to come.”
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