TVS Apache Series Crosses 50 Lakh Sales Milestone Globally

TVS Motor Company has crossed a global sales milestone of over 50 lakh units for their TVS Apache series. The company achieved the first 40 lakh unit sales milestone in October 2020, taking about 15 years to clock the same. And now, in just 28 months, TVS has managed to sell the last 10 lakh units of the motorcycle. This achievement is a true testament to the fact that the TVS Apache is one of the fastest growing sports brands all around the world, according to the manufacturer. The Apache brand was launched way back in 2005 and became popular among the masses. Back then, the premium brand delivered more value-for-money units in comparison to the Bajaj Pulsar, its arch rival.  

Also Read: 2023 TVS Apache RTR 160 4V Special Edition launched at Rs 1.30 lakh

While expressing his thoughts on achieving a record feat, Vimal Sumbly, Head Business - Premium, TVS Motor Company, stated, "Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad."

Over the years, TVS has also produced and developed race-spec models in the form of the RTR 160, RTR 180, RTR 180 ABS, RTR 200 4V, RTR 160 4V, the RR 310, among other bikes. The RTR is an acronym for 'Racing Throttle Response', which became synonymous with the TVS Apache brand.

The TVS Apache is said to have been built and developed around the 'Track to Road' philosophy, underlining class-leading performance, style, advanced features, and technology. Committed to offering world-class products, the brand is claimed to take care of the changing needs of buyers.   

Also Read: TVS Motor Company Records 3% YoY Sales Growth in January 2023

The TVS Apache series has its presence currently in over 60 countries and received continued upgrades along with feature updates such as Race-Tuned Fuel Injection(RT-Fi), Dual Channel ABS, ride modes, Race Tuned Slipper Clutch, SmartXonnect, and others. As per the bike maker, TVS has 'democratised racing' with the Apache series.  

At present, the TVS Apache series delivers bikes in two categories - Naked and Super Sport. The Naked motorcycles category includes a four-motorcycle lineup - the Apache RTR 160, Apache RTR 160 4V, Apache RTR 180, and the Apache RTR 200 4V, placed under the RTR series. While, the Super Sport Category has the TVS Apache RR 310 (Race Replica), which entered the super-premium space in 2017.