TVS Apache Crosses 60 Lakh Unit Sales Milestone Globally as Brand Completes 20 Years

TVS Motors has marked 20 years of the Apache brand with over 6 million units sold worldwide. The journey began in 2005 with the launch of the Apache 150, which introduced performance-focused motorcycles to the Indian market. Over time, the range has grown to include models for different types of riders. Apache motorcycles are sold in over 60 countries and have become one of the fastest-growing motorcycle brands. The current lineup includes the RTR series for street use and the RR series built for the track.

The motorcycles feature technologies developed through TVS Racing’s 43 years in motorsport. The 20-year mark highlights the company’s continued focus on product development and reaching new markets.

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Sudarshan Venu, Managing Director, TVS Motor Company said, 'We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family - our engineers, designers, factory teams, dealers, suppliers, and partners - who push the limits of innovation every day.

'TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.'

TVS Apache has added many new features over the years, helping shape the performance motorcycle segment. It was among the first to offer fuel injection, ride modes, adjustable suspension, and a slipper clutch, improving both riding and control.

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Safety has been a focus too, with features like dual-channel ABS and dynamic stability control added for better handling. Apache bikes also come with modern tools such as smartphone connectivity, cruise control, and tyre pressure monitoring systems.