Toshihiro Suzuki: Want to Take Back 50% Market Share for Maruti in India

Toshihiro Suzuki, Representative Director and President, Suzuki Motor Corporation, recently discussed the company's future direction, including its technological advancements and vision for mobility. Suzuki addressed the media fraternity ahead of this year's Bharat Mobility Expo, scheduled to take place from January 17 to 22. Starting tomorrow, the event will mark a significant milestone for Maruti Suzuki as the company enters the EV market with the launch of its first all-electric model, the e-Vitara. Key points from the conference are summarised below.

Ambitions in the SUV Segment and Market Share in India

Maruti Suzuki has set an ambitious goal of regaining a 50% overall market share in India. Recognising their late entry into the market, the company is aggressively pursuing this target through strategic investments and innovative product launches. To support this growth, Maruti Suzuki plans to significantly increase its annual production capacity to 40 lakh units.

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Beyond its SUV ambitions, Suzuki highlighted its dedication to sustainability and reducing CO2 emissions. This commitment is reflected in its exploration of a wide array of eco-friendly technologies, such as hybrid powertrains, CNG, CBG (Compressed biogas), hydrogen fuel cells, and electric vehicles. 

Through these technological advancements, Suzuki aims to contribute to a cleaner and greener future while meeting stringent global emission standards. Suzuki’s President also highlighted the significant role Toyota plays in the company’s business strategy. Despite being competitors in the global automotive industry, Suzuki and Toyota also work together on various technological innovations. Suzuki acknowledges Toyota’s technological prowess and leverages this collaboration to fill its own technological gaps. This unique partnership enables both companies to stay competitive and strengthen their positions in the global market.

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The e-Vitara, Maruti Suzuki's inaugural electric vehicle for India, represents a crucial turning point for the company as it ventures into the electric mobility sector. Interestingly, Toyota is also developing its own Urban Cruiser EV, which will share a platform with the upcoming Maruti Suzuki EV. The India-specific e Vitara is expected to offer two battery options: a 49kWh (FWD) and a 61kWh (FWD/AWD), delivering a range of over 500 km on a single charge.