Skoda has achieved a significant milestone by selling one lakh cars overall during the past two years. This also aligns with the brand's redesigned India 2.0 project, which is centered on the MQB A0 IN architecture from the Volkswagen Group, which was created especially for the Indian market. The Czech automaker unveiled the Slavia sedan and Kushaq SUV as part of the India 2.0 initiative. In addition to these two models, Skoda offers the luxury D-segment Kodiaq, which is available in India as a completely knocked down (CKD) unit. In the past two years, Skoda has expanded its presence in India as well. The company increased its number of touchpoints from 120 at the beginning of 2021 to 260 by the end of last year. With the India-spec models receiving 5-star safety ratings in Global NCAP crash tests in 2023, the automaker has also placed a specific emphasis on safety as part of the India 2.0 program.
Also Read: Skoda Slavia, Kushaq Prices Hiked by up to Rs 1 Lakh in India, Check Variant-Wise Prices Here
Skoda Sales Numbers
Following the introduction of the two India-focused models, the firm recently disclosed in a press release that 2022 proved to be a record-breaking year for Skoda Auto India. The next year saw a minor YoY decline of 9 per cent because of supply-related problems and other limitations. The auto major reported selling 53,721 units in 2022, the most ever for the business in India. Between January 1, 2023, and December 31, 2023, sales of 48,755 units were recorded by Skoda, as they strived for a complete turnaround. Notably, during this time, Kodiaq experienced a 100 per cent sales increase over the previous year.
Here's What Skoda Has to Say
Speaking on the sales performance, Petr Janeba, Brand Director, Škoda Auto India, said, “It was extremely important for us to maintain our momentum through 2023 after the record-high of 2022. Our efforts in 2023 focussed on consolidating our position by continuous enhancements across our product range, widening our network, and improving the quality in sales and after-sales for more satisfied customers, connected through our Human Touch philosophy to cater to all our customer’s needs. Despite the supply challenges in the first half of the year, we have ensured that we ended the last quarter of 2023 on a positive note. For 2024, we have a mix of exciting product actions on the existing range, new product announcements, furthering our growth through exports, and expanding our network. And we will continue with our laser-sharp focus on customer delight, as we welcome new customers into the Škoda family.”
Also Read: Skoda Slavia, Kushaq and Kodiaq Maxed Out at Natrax
Plans for 2024
Skoda has already started exporting Indian-made vehicles to the GCC and other right-hand drive countries. In 2024, the brand's debut in Vietnam will heavily rely on products, parts, and components from its Pune facility. Furthermore, Skoda has a flurry of product actions and new launches lined up for the year.
In other developments, Skoda has been teasing the Octavia, its popular sedan, lately. The facelifted model is scheduled to make its premiere in February this year and is anticipated to arrive in India in late 2024. The upcoming version of the Octavia will likely gain a big, distinctive Skoda grille along with new LED headlamps. On top of that, a hybrid powertrain will probably be included in addition to petrol and diesel mills when it launches in the domestic market.
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