Sharad Agarwal Joins Classic Legends As Chief Business Officer

Sharad Agarwal has joined Classic Legends as Chief Business Officer (CBO), bringing extensive experience in business development and strategy. In this new role, he will oversee the growth and expansion of the company's brands, including Jawa and BSA Motorcycles. Agarwal will focus on strengthening Classic Legends' position in the premium motorcycle market and driving key business initiatives. His appointment is a strategic move to help the company build on its success, improve operational efficiency, and enhance customer engagement. 

Sharing his thoughts on the occasion, Anupam Thareja, Co-founder of Classic Legends, said, 'We have had an exciting year, and we are just about getting started. Sharad's leadership and experience will be instrumental in achieving our future goals. We are challengers, constantly innovating and disrupting. This is why we believe he will be a great fit and an asset to the company.'

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Sharad Agarwal, who previously served as Brand Director at Lamborghini India, brings a wealth of experience in growing luxury brands and driving business success. In his new role as Chief Business Officer at Classic Legends, Agarwal will report to CEO Ashish Singh Joshi and oversee key areas such as sales, network development, and customer service, bringing a more integrated approach to the company’s commercial operations. According to the bikemaker, his results-focused leadership is expected to streamline processes, boost customer satisfaction, and support the expansion of the brand’s dealership network.

Joshi noted that Agarwal's expertise aligns with Classic Legends’ vision of pushing boundaries in the industry through innovation and disruption. His appointment comes at a crucial moment as the company looks to accelerate its growth and increase market engagement.

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About Classic Legends

Classic Legends Pvt. Ltd. has built a diverse portfolio of iconic brands, including Jawa, Yezdi, and BSA, with a focus on delivering a premium motorcycling lifestyle experience. The company says that it aims to revitalise the retro-classic motorcycle market by offering innovative products and services within its ecosystem. Jawa Motorcycles, the first brand reintroduced by Classic Legends in 2018, has become a well-established name, with models like the Jawa, 42, and Perak. In 2022, the launch of Yezdi Motorcycles expanded the portfolio with three distinctive models: Adventure, Roadster, and Scrambler. Together, Jawa and Yezdi offer a comprehensive range of premium motorcycles, catering to urban riders, off-road enthusiasts, and long-distance touring aficionados, providing a versatile lineup for diverse riding preferences.