Royal Enfield, the global leader in the mid-size motorcycle segment, has recently reported a 13 per cent YoY (year-over-year) increase in sales at 80,251 units in November 2023. It sold 70,766 motorcycles in the same period last financial year. With 75,137 out of the total 80,251 examples sold, the Indian market contributed a substantial 94 per cent to the cumulative sales, while exports made up the rest. In terms of year-over-year sales growth, domestic sales were up 14 per cent last month compared to 65,760 units in November 2022. Exports, on the other hand, grew by a marginal 2 per cent to 5,114 units.
"We’ve had a spectacular month at Royal Enfield, right from the global unveil and launch of the most awaited motorcycle in the adventure touring segment – the all-new Himalayan – to the showcase of the Electric Himalayan Testbed at EICMA, to the unveiling of our very special production, the Shotgun 650 Motoverse Edition at Goa earlier this month. Feedback and enthusiasm world-over for the new Himalayan has been overwhelmingly spectacular, and the 25 Limited Edition motorcycles of the Shotgun 650 were sold out. With our recent launches, we are confident that we will be able to sustain our growth momentum", said B Govindarajan, CEO, Royal Enfield.
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Royal Enfield's Last Month Launches and Unveils
Royal Enfield launched the much-awaited all-new Himalayan at Motoverse 2023 in Goa. Ranging from Rs 2.69 lakh to Rs 2.84 lakh (ex-showroom), the Royal Enfield Himalayan comes in three variants – Base, Pass, and Summit. The new bike marked the debut of the company's first, modern, liquid-cooled engine, called the 'Sherpa 450'. Mated to a six-speed gearbox and slip-and-assist clutch, this engine is capable of cranking out 40bhp at 8,000rpm and 40Nm of peak torque at 5,500rpm.
At the same event, Royal Enfield showcased a new motorcycle, christened the Shotgun 650. Priced at Rs 4.25 lakh (ex-showroom), the two-wheeler is a factory custom motorcycle, of which only 25 units would be produced. While the bikemaker refrained from disclosing technical details of the bike at the event, the engine specifications have been revealed through the Type Approval Certificate from the Delhi Transport Department. Based on the certificate, the Shotgun 650 will use a 647.95cc motor, delivering 46.4bhp at 7,250rpm.
Moreover, in the very same month, the bikemaker also revealed the electric Himalayan testbed at EICMA. The brand says that the all-electric Him-E is not just a concept but also a 'test laboratory' for promoting sustainable mobility solutions. Its battery, which forms a structural element of the bike, will be designed in-house, while the motor and controller will be outsourced. To ensure that its battery and other components work in both normal and harsh conditions, the Him-E is said to have undergone wind-tunnel testing and real-world prototype testing.
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While the Him-E’s specifications haven't been revealed yet, Royal Enfield says that the first electric motorcycle to be based on it will be unveiled in 2025.
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