In a strategic move to enhance customer experience, motorcycle apparel and accessories brand Reise Moto has unveiled its inaugural flagship store in Mumbai. This new 2,200 sq. ft. store location in Andheri West is a major milestone in Reise Moto's expansion strategy for phase two. The store's concept is centred upon giving motorcyclists a one-stop shop for high-quality riding apparel and accessories. The store has over a thousand different stock-keeping units in a wide variety of categories. Among the many offerings is Reise's premium line of riding clothes, helmets and protective gear, as well as a carefully chosen assortment from more than twenty well-known companies. This vast range of products is designed to meet the demands and preferences of riders with different styles.
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Mr Yogesh Mahansaria, Founder & Managing Director, Reise Moto: 'With the inauguration of our first exclusive brand store in Mumbai, we are thrilled to mark a significant step in the second phase of our expansion strategy. Our new retail space is designed to provide motorcycle enthusiasts with an unparalleled shopping experience, offering a comprehensive range of riding gear, accessories, and premium tyres. We are committed to building a vibrant community hub where riders can come together to celebrate their passion for motorcycling. This store embodies our dedication to quality, innovation, and the joy of riding, and we look forward to expanding our footprint across India to bring these exceptional products closer to our customers.'
Also, motorcycle enthusiasts can hang out and bond over their shared love for biking. The store will even host events featuring experienced riders and industry experts, creating a space for knowledge sharing and connecting over coffee.
Future Plans
In tandem with its flagship store, Reise Moto maintains a comprehensive online platform. This e-commerce presence functions as a one-stop shop for performance-oriented motorcycle enthusiasts throughout India. It ensures nationwide accessibility to its superior quality products, while the physical store provides a dedicated space for customers to explore and acquire these premium items.
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Reise Moto's strategic expansion plan includes establishing a broader physical presence across India. The opening of additional stores in key metropolitan areas and tier-1 towns aims to bring their exceptional product range closer to a wider customer base, enhancing accessibility and convenience. This initiative builds upon their existing network of over 25 dealer partners in more than 10 cities, further solidifying their commitment to reaching a national audience.
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