Porsche Design Debuts USD 11,000 Watch to Mark 75 Years of the German Brand

Porsche, the parent company of Porsche Design, is celebrating its 75th anniversary this year. The celebrations will continue throughout the year 2023, which started with a spectacular show during this year's Goodwood Festival of Speed in June. As a token of their thanks, the accessories company has released the Chronograph 1 watch. On July 15, the first of just 475 examples of the watch went on sale for USD 11,000. Like a vintage Porsche watch, the dial of this new commemorative wristwatch is black with white accents, and the case is titanium coated with black titanium carbide. There are two different strap options: a standard black leather strap and a fabric strap with blue and red stitching to match Porsche's 75th-anniversary emblem.

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What's Special About This Watch?

The limited edition number and the 75 years emblem are engraved on the case back. The winding rotor has the form of a traditional Fuchs wheel with five spokes. with the Porsche emblem in the centre. The watch comes with a leather core and a textile outer band. It has a crimson stripe and light blue stitching. Additionally, there is a black leather strap with matching stitching. Easy replacement of straps is possible because of the quick-change mechanism.

Similar to the stopwatch in the Mission X electric supercar concept vehicle, the Chronograph 1 - 75 Years Porsche Edition has a retro-futuristic design. The car made its premiere in June 2023 as the brand's 75th-anniversary celebration. The model's exterior takes some modern design influences from the original 917. Inside, the digital cockpit includes a tribute to the vintage watch.

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Porsche Concept Car: The Mission X

To honour its 75th year as a leading manufacturer of sports vehicles, Porsche unveiled its latest concept car, the Mission X, back in June. The Mission X is a concept for sleek, lightweight, and battery-powered sports cars that we may see on the market in upcoming years by the German brand. It is not for sale right now, but a production decision will be made at some point.

The Mission X is a hypercar that is relatively small in size at 4,496mm in length and 1,999mm in width. Its 2,728mm wheelbase gives it the same proportions as the Carrera GT and the 918 Spyder. The concept car's wheels have a staggered size of 20 inches up front and 21 inches at the rear for aerodynamic purposes. 

Given the company's focus on lightweight construction, it's safe to assume it's in the 1400 – 1500kgs range, which is typical for a modern 911. Therefore, the power output should be close to 1500bhp. Porsche claims the batteries will be located where the engine normally sits in a mid-engined hypercar, i.e. behind the rear seats. The 'e-core' architecture, which is comparable to Porsche's Mission R, allows for a lower floor than with a normal battery skateboard chassis and also helps to centre the mass of the car, improving its handling.