Mercedes-Benz India has announced an increase in ex-showroom prices of its select model range by up to 2 per cent, with effect from January 1, 2024. The luxury car manufacturer said that the decision to raise prices had been taken following a rise in input costs, commodity costs, and logistics costs, combined with high inflationary pressures. The price adjustment is intended to offset the impact of these rising costs to sustain a profitable business for the company and its Franchise Partners.
While the firm pledges to absorb a significant portion of the increased costs, a minute portion of this will be passed on to consumers through this hike. Effective from January next year, the quantum of the price increase shall vary depending on the variant and model, with certain models receiving a hike of up to 2 per cent in India. The said price hike will be in the range of Rs. 2.60 lakh for the GLS SUV to Rs. 3.40 lakh for the top-end imported Mercedes-Maybach S 680.
Also Read: Skoda Slavia, Kushaq and More to Become Expensive by 2% From January in India; Here's Why
Mercedes-Benz India joins companies such as Maruti Suzuki, Tata Motors, Volkswagen, Skoda, Hyundai, and others that are increasing the prices of their respective models starting next year, with more manufacturers to follow suit. In the Indian market, the German manufacturer sells a diverse range of luxury cars, starting from the Mercedes-Benz A-Class Limousine (Rs 45.80 lakh, ex-showroom) to the Mercedes-Benz AMG GT 63 S E Performance for Rs 3.30 crore (ex-showroom).
Mercedes-Benz India to Hike Prices From Jan. 1: What the Company Has to Say?
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, "High-cost pressures driven primarily by rising input costs, commodity pricing, and increased logistics costs, combined with inflationary pressures have been exerting cost pressure on our overall operations. As we rein in higher efficiencies to offset these rising costs, a slight price adjustment for select models is necessitated to sustain our profitable business operations and retain the price positioning. While we continue to absorb a majority of this increase, a small portion must be passed on to the market to offset these cost increase. Our tailored financing solutions from MBFS will however ensure an optimum cost of ownership for customers, having a minimal impact."
Mercedes-AMG SL 63 S E Performance Makes Over 800bhp of V8 Plug-in Hybrid Power
The AMG performance division of the company gets its drop-top flagship model, with the unveiling of the SL 63 S E Performance. The newest offering also happens to be the most powerful plug-in hybrid electric vehicle in the SL's line-up to date, developing a combined 805bhp. Positioned as a rival to the Porsche 911 Turbo S Cabriolet and the Ferrari 296 GTS, the Mercedes-AMG SL 63 S E Performance will go on sale in the international market next year.
Also Read: Mercedes-AMG SL 63 S E Performance with Over 800bhp of V8 Plug-in Hybrid Power Revealed
In terms of performance, the electrified SL can sprint from 0 to 100km/h in 2.9 seconds, but it's the Porsche 911 Turbo S Cabriolet that's quicker at 2.7 seconds. Underneath the skin, the Mercedes-AMG SL 63 S E Performance gets the familiar powertrain setup. The roadster uses a 4.0-litre twin-turbocharged V8 motor that works in conjunction with a 201bhp rear axle-mounted electric motor. The V8 engine alone can produce 604bhp, while the combined output figures are rated at 805bhp and 1,420Nm. Power is sent to all wheels via a 9-speed automatic gearbox.
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