Maruti Suzuki India opened its 500th Nexa sales outlet in Bengaluru, Karnataka. With this, the company's sales network (Arena, Nexa, and Commercial) has grown to 3,925 outlets in 2,577 towns and cities. The carmaker is now expanding its Nexa network to include Tier 2 and Tier 3 cities. Commenting on the milestone, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, 'I extend my heartfelt thanks to our customers and our dealer partners for their continued trust in Maruti Suzuki. It is their unwavering support and enthusiasm that inspires us to continuously surpass our own limits and strive for excellence in everything we do.'
'We owe our success to customers, and it is always our endeavour to provide them with a delightful car ownership experience. One of the biggest reasons for customer satisfaction is the proximity of network and buying experience at our sales outlets. As India is growing, the customer preferences are evolving. So, our continued focus is to surpass these preferences through our products and by offering them the best buying experience. The growing Nexa retail network and sales are a testimony to our sustained efforts to provide ‘Joy of Mobility’ to as many people as possible,' he added.
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Nexa Retail Outlets
Maruti Suzuki established the Nexa retail channel in July 2015 in an effort to draw in new customers. After launching this premium sales arm, the company opened 100 Nexa outlets in 94 cities in less than a year. With sales of more than 5.61 lakh cars in FY 23–24, Nexa outpaced market growth, reporting a 54 per cent increase from the previous fiscal year. Nearly 30 per cent of Maruti Suzuki's domestic sales come from Nexa stores. Furthermore, 37 per cent of Nexa's sales in India come from tier 2 and tier 3 cities. Several popular Maruti Suzuki models XL6, Grand Vitara, Invicto, Baleno, Ciaz, Jimny, XL6, and Ignis are sold through the Nexa channel.
When Nexa began operations, the company mainly used it as an urban retail channel. But as Maruti Suzuki's head of sales and marketing Partho Banerjee notes, 'We have seen nearly 37 per cent of sales coming in from Tier 2 and Tier 3. To serve those customers we have relationship managers, but now we are extending our outlets there as well.' Tier 2 and Tier 3 outlets will be Studio Outlets with 3S (sales, service, and spares) facilities. In most cases, the dealership would include a two-car display format, and the same location would also house the service and spare facilities. According to him, these showrooms sell an average of 25-30 cars per month.
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The manufacturer has also enhanced the warranty coverage on its cars. All vehicles come with a standard warranty of 3 years or 1 lakh kilometres. The company further provides an extended guarantee to its customers for an additional 3 years or 1.6 lakh kilometres.
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