Mahindra, in collaboration with the Automotive Journalists Association of India (AJAI) and supported by JK Tyres, has embarked upon 'Bharat Drive.' The drive, being undertaken aboard the Mahindra Scorpio-N SUV, will focus on the narrative along India’s roads of progress, amidst the backdrop of the nation’s vibrant democratic process, while celebrating the significant infrastructural developments in the country.
The Bharat Drive was kicked off with a ceremonial flag-off at Mahindra’s manufacturing facility in Kandivali, Mumbai. It was attended by founders and key members of AJAI alongside editors from twelve leading automotive publications. This gathering highlights a collective commitment to illuminate India's Roads of Progress, showcasing the nation's strides in infrastructure and development.
The drive will showcase remarkable landmarks of national pride and infrastructural advancement. It will span from India's inaugural expressway connecting Ahmedabad and Vadodara to the monumental Samruddhi Mahamarg. Additionally, it will also feature the world's largest solar project at Bhadla and the extraordinary Sela Tunnel, perched at a breathtaking 13,000 feet above sea level. Each location demonstrates the economic progress, connectivity, and convenience that these infrastructural marvels have brought to the country.
Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra Ltd., said, "The Bharat Drive not only showcases India’s infrastructural prowess but also highlights the capabilities of the Scorpio-N, designed to conquer diverse terrains with ease. With its unmissable design, thrilling performance, advanced technology, intuitive features, superior comfort, and uncompromised safety, the Scorpio-N embodies the spirit of innovation and resilience that drives our nation forward. This initiative allows us to demonstrate our leadership and our commitment to enhancing India’s growth story.”
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Yogendra Pratap Singh, President of AJAI and Editor of Auto Today said, "The Bharat Drive in collaboration with Mahindra Automotive and supported by JK Tyre, is a showcase of the narrative about India's ambition and collective progress. The vehicle chosen for 10,000km plus drive, the Scorpio-N stands as a symbol of strength and reliability, qualities that resonate with the spirit of this drive. Through our collaboration, we aim to highlight the critical role of infrastructure and technology in shaping our nation.”
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What is AJAI?
The Automotive Journalists Association of India (AJAI) brings together the leading media professionals in the automotive sector from around the country onto a national platform to collectively and wholistically address the most pressing issues of the day. In addition, AJAI aims to encourage and mentor young automotive journalists, as well as provide support to the veterans of our industry. AJAI is also the proud custodian of the Indian Car of the Year (ICOTY) and Indian Motorcycle of the Year (IMOTY) Awards – the most coveted and prestigious awards in the Indian automotive industry, with a legacy of honouring excellence and innovation.
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