Lexus has reported a 43% year-on-year sales growth in India during the festive month of October 2024. For the calendar year ending in October this year, the premium automaker registered a 14% increase over the same period in 2023. The Indian-made Lexus ES was the company's best-selling model in October 2024, accounting for 58% of total sales. The model's performance demonstrates how well luxury vehicles produced locally while upholding the brand’s well-known standards for design and craftsmanship are received by the Indian market.
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According to Lexus India, the SUV portfolio contributed significantly to the success, with a 46% increase in October 2024 compared to the same month last year. The RX and NX were in strong demand, indicating shifting consumer tastes in the premium vehicle market.
Tanmay Bhattacharya, Executive Vice President of Lexus India said, ‘We are deeply grateful to our guests for their support and overwhelming response during this festive season, the growth is a testament to the trust our guests place in Lexus brand and our commitment to deliver high-quality products and experiences that enrich their journeys with us. We also thank our dealer partners for their unwavering support in helping us deliver Lexus values to our esteemed guests. Together we are committed to creating memorable and refined experiences. In this direction, we are curating engaging events like the Lexus Golf Challenge, through which we continue to enrich and enhance guest engagement alongside other Lexus’’ guest-centric initiatives.’
Other Highlights
The company introduced a 5-year Roadside Assistance (RSA) program on February 1, 2024, and an industry-first 8-year/160,000-kilometre vehicle warranty on all new Lexus vehicles sold starting on June 1, 2024. It also started using premium factory body coating across its range in August of this year, which provides a sophisticated and long-lasting appearance.
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Currently, Lexus is holding exclusive clinics and golf events in major cities like Bangalore, Delhi NCR, Hyderabad, and Mumbai to increase client interaction. 'These events embody the dedication to creating memorable, value-driven experiences that resonate deeply and enhance every journey with Lexus.'
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