Kenichi Umeda Appointed as New Managing Director of Suzuki Motorcycle India

Suzuki Motorcycle India has appointed Mr Kenichi Umeda as their new Managing Director. Kenichi Umeda, with over 27 years of industry experience across different global markets, will replace Mr Satoshi Uchida and assume his new role in the company. The significant step came in alignment with the brand's resolve to develop and expand its operations in India. In his new role, Umeda will be responsible for further strengthening and expanding the company's position in both domestic as well as international markets. According to the company's statement, he has a unique leadership style, a customer-centric business approach, and renewed passion and commitment to Suzuki Motorcycle.

Also Read: Suzuki e-Burgman Electric Scooter Details Revealed Ahead of India Launch

Kenichi Umeda's predecessor, Satoshi, had served the company in the capacity of Deputy Executive General Manager of Motorcycle Operations (India/Middle East/Africa) at Suzuki Motor Corporation, Japan. 

Sharing his thoughts on the occasion, Mr. Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd., said, "I am excited to take on this new role and lead Suzuki Motorcycle’s operations in one of the world's largest two-wheeler markets. India is an important market for Suzuki. Delivering innovative products and solutions that meet the evolving needs of customers has been the priority for Suzuki Motorcycle India since its inception. I am very excited to work with the talented team at Suzuki Motorcycle India and contribute to the growth story."

Also Read: Suzuki Motorcycle India Record 24.3% Sales Growth in FY2023

Suzuki Motorcycles India has updated its product lineup to comply with the latest emission norms. The refreshed lineup comprises the Access, the Avenis, the Burgman series, the V-Strom series, the Gixxer series, the Katana, and the Hayabusa. All of them adhere to OBD2-A (on-board diagnostics) standards. The OBD2-A diagnostic port is claimed to detect system failures and turn on the console lights in case of any faults in the vehicle system.

Moreover, the Access 125, the Avenis, and the Burgman Street range are powered by E-20 fuel-compliant engines. Speaking of their pricing, the Access 125 starts at Rs 79,400 and goes up to Rs 89,500. While the Suzuki Avenis and the Burgman Street are available at a starting price of Rs 92,000 and Rs 93,000, respectively. All prices are ex-showroom.