Toyota Kirloskar Motor (TKM) reported a notable surge in sales, with 30,845 units sold in October 2024. This represents a 41% year-on-year (YoY) increase, up from 21,879 units sold in October last year. The growth was largely driven by the company’s festive edition models, which helped boost sales during the festive season. Of the total sales in October, 28,138 units were sold within India, while 2,707 units were exported. In terms of year-to-date (YTD) performance, during the first seven months of FY24, Toyota's sales reached more than 1.93 lakh units, reflecting a 33% growth over the 1.46 lakh units sold in the corresponding period of FY23.
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Toyota Comments
Sharing his thoughts on the recent sales performance, Sabari Manohar, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, 'Our entire range of product offerings has experienced strong sales momentum, bringing festive cheer to all of us at Toyota. This growth is fuelled by increased footfalls and strong demand for our SUVs and MPVs, along with a significant boost from the introduction of Festival Limited Editions of the Urban Cruiser Hyryder, Urban Cruiser Taisor, Glanza, and Rumion, which were specially launched for the season. Furthermore, good order-taking, paired with efficient deliveries, has propelled our growth as customer response to our full product lineup has been very positive, enhancing both the sales volumes as well as the market acceptance.'
'The festive season also gave us an opportunity to reinforce our commitment to customer centricity by introducing special schemes starting in September, including extended warranties and attractive exchange offers across key models. We are extremely grateful to our customers for choosing Toyota as their trusted mobility partner. This achievement is a testament to the unwavering support and dedication of our dealer partners across the country,' he added.
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TKM credited much of its growth to a boost in production capacity, achieved by introducing three-shift operations at its plant in Bidadi, Karnataka. The company also highlighted the continued success of its badge-engineered models, developed in collaboration with Suzuki, playing a significant role in driving sales. Moreover, Toyota's models, like the Innova and Fortuner, remain highly popular, contributing strongly to positive sales figures.
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