Hero MotoCorp has unveiled its latest 'Premia' store in New Delhi, strategically located in the Naraina industrial area. This flagship showroom highlights eight premium models from Hero, Vida, and Harley-Davidson, all within a space that maintains a consistent and unified brand image. The Premia store features a modern architecture, creating an environment designed to engage customers. Sales consultants are on hand to provide personalised recommendations, while the exclusive Premia Service ensures high-quality after-sales support. The store displays a variety of premium motorcycles, including the Hero Maverick 440, Harley-Davidson X440, and the electric Vida V1, along with related merchandise.
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Hero MotoCorp's move into the premium motorcycle segment marks a strategic shift from its traditional focus on commuter bikes. To tackle the challenge of changing consumer perceptions, Hero has introduced the Premia concept, bringing its premium models together under one roof. This approach is different from competitors like Bajaj Auto, which separates its premium brands into individual dealerships. By unifying its premium offerings, Hero aims to create a strong, distinct identity in the market.
The new Delhi Premia store is part of Hero MotoCorp's larger expansion plan. With more than 40 Premia stores now open across India, the company is rapidly increasing its presence in the premium segment. This expansion reflects Hero's plans to become a significant player in the competitive market for premium two-wheelers.
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In summary, the Delhi Premia store is a milestone for Hero MotoCorp as it works to redefine its brand image. By offering a premium retail experience and showcasing a diverse range of high-end motorcycles, Hero is positioning itself as a serious contender in the growing premium two-wheeler segment.
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