Hero launches e-commerce portal to retail genuine parts

Through this new portal, Hero aims to ensure that maximum number of customers go for its genuine parts.

Hero MotoCorp has launched an e-commerce portal called hgpmart.com to retail its genuine parts and accessories.

hgpmart is an exclusive platform for Hero MotoCorp’s customers which will enable them to purchase Hero Genuine Parts and Hero Genuine Accessories online directly from the company. This will allow them to buy correct and genuine parts for their motorcycles and scooters, at the click of a button from their homes.

Through this is e-commerce website, the company aims to reach its customers across the country efficiently. Hero will use a hub and spoke model to ensure deliveries to customers are swift and timely. The company will service the customers through its reach of close to 100 Parts distributors across the country.

Designed to ensure a simplified purchase experience, the platform will allow customers to buy their products in three steps – select the two-wheeler make/ model, select the part category, and select part & click to purchase. The company has partnered with Delhivery - a pan-India e-commerce logistics service provider - to deliver parts and accessories to customers across the country.   

Hero MotoCorp had earlier partnered with e-commerce site Snapdeal through which the company claims to have sold over 500,000 two-wheelers in just over a calendar year.