Ford India has appointed Raj Sarkar as the vice president of marketing.
Sarkar has over 17 years of rich experience of both product and consumer marketing for Ford models in North America, will now have key responsibility for overall brand building at Ford India. He has handled both product and consumer marketing for the F-150.
Prior to assuming his new role, Sarkar was manager, Lincoln Global Business Strategy, where his responsibilities ranged from leading strategic projects and initiatives to managing governance and operations for the Global Lincoln team.
Ford India has made some more changes and has appointed Rahul Gautam, who was earlier B-car Product Marketing Manager, Ford Asia Pacific, as general manager, Consumer Marketing. In his new role, Rahul will be responsible for conceptualising and executing brand management programs for India car lines.
In addition to Gautam, Vinay Raina who was general manager of Sales Planning, has been appointed as general manager—Product Marketing and will be responsible for marketing the growing portfolio of Ford nameplates in India.
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