Mumbai-based 3D tech specialist Eccentric, formerly known as Eccentric Engine, has secured USD 5 million in Pre-Series A Funding. The round was co-led by Exfinity Venture Partners and Arkam Ventures, marking the brand’s first external investment. This capital will play a key role in advancing the company's global expansion plans and accelerating the growth of its innovative One3D platform.
Founded in 2012 by Gaurav Rane and Varun Shah, Eccentric is transforming the automotive industry with its innovative One3D platform, offering interactive and immersive vehicle visualisation. This advanced real-time 3D rendering platform enhances online retail experiences for OEMs and dealerships alike. With over 200 million user interactions globally and deployment in more than 3,500 dealer locations, One3D has established itself as an industry leader. Eccentric is a trusted visualisation partner for major Indian OEMs, including Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis. The company is set to launch an enhanced version of its One3D platform by mid-2025, further pushing the boundaries of automotive retail innovation.
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One3D has delivered remarkable results for OEMs and dealerships, driving faster conversion rates, a 2–3x boost in customer intent-to-purchase, and a 40% reduction in the overall purchase process. By streamlining 3D visualisation, the platform has also reduced costs for OEMs by more than 80% compared to traditional methods.
Talking about the expansion and other plans Co-founder Gaurav Rane shared, ‘Eccentric is strengthening its R&D, and go-to-market as it prepares an advanced version of its One3D platform by mid-2025. We are currently serving OEMs across India, South Africa, Japan, Korea, Australia, Malaysia, Indonesia, and the Middle East. By 2026, we aim to expand across six continents, including the U.S. and Europe, positioning ourselves as the "3D infrastructure" for enterprises worldwide.’
Commenting on the Pre-Series A funding, Varun Shah, Co-founder & CEO, Eccentric said ‘We are thrilled to announce the pre-Series A round from Exfinity and Arkam as Eccentric prepares for its next phase of growth. Over the past few years, we set out to revolutionize the vehicle buying experience in India, offering trust and confidence to buyers through the immersive One3D platform for all major automotive OEMs. With groundbreaking advancements in hardware and AI, the scale of the opportunity has never been greater, and we penetrate deeper within India and globally.’
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He further added ‘The funds from this round will be pivotal in advancing our product tech and driving international expansion, bringing this visualisation movement from India to the world. We are excited to take this next step forward with our growing partners and investors.’
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