Eccentric Engine, a digital auto retail experience platform company, is gearing up to deliver its flagship offering – Virtual Retail Cloud Services – starting in 2023 to dealerships in the United States. For those not aware, Eccentrc Engine is already the home to top automotive brands in India in their digital transformation journey. The move to cater to international markets, especially the US, comes in the light of a McKinsey Automotive report which estimates that more than 25% of the US' current $3 trillion new car market is set to go virtual by 2025 globally.
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The company is registered as Eccentric Inc. in the US and is planning deep investments in industry-agnostic virtual tools, which are being deployed first for automotive retail in the US starting this month. The first showcase of their new metaverse tech was demonstrated at the North American Dealer Association (NADA) conference which attracts top dealers and auto OEMs from the region. The demonstrations included ready-to-use solutions for virtual retailing, which encompass 3D & Artificial Reality (AR) and Virtual Reality (VR).
Sharing his thoughts, Varun Shah, Co-Founder and CEO of Eccentric Engine, added, 'We are excited about the new growth path of Eccentric Engine that is transforming the company to become a global player. We look forward to extending the best of virtual retailing to our OEM & Dealer partners across the world. By virtue of the Virtual Retail Cloud, we welcome new car dealers across North America to adopt a scalable and cutting-edge retail experience. By 2025 more than 100 million interactions will be powered by Eccentric Engine. The Virtual Retailing cloud ecosystem will be a game changer to empower buyers across the world.'
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To mark its North American debut, Eccentric Inc. has already signed up two new customers in the Bay Area – Stevens Creek VW (American Motors Group) and Dublin Cadillac (California Automotive Retailing Group). The 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive experience and make informed decisions.
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