Change my tyre partners with Mahindra First Choice

Change my tyre, India's first online tyre retail portal has tied up with Mahindra’s multi-brand workshop chain, First Choice,  and with this tie up, Mahindra First Choice centres will become the priority fitment centres for the website’s customers.

The tie-up means that Changemytyre.com will also be the exclusive tyre suppliers to Mahindra First Choice. Changemytyre.com already has 100 fitment centers across 45 cities, and this partnership ensures that 16 more locations will be served by the website. Buyers can order their tyres online and choose to get them delivered at their doorstep or at an authorised fitment centre.

Talking about this partnership Yadvender Yadav, operations head, Mahindra First Choice said “We are glad to partner with Changemytyre.com across cities as it helps our customers to have convenient access to changemytyre.com offerings and enhance customer satisfaction. Now the customers can avail of this and many other services of ours under one roof”

We recently spoke to Neeraj Chauhan – Founder & CEO, Changemytyre.com. Here’s what he had to say about the Indian online tyre market.