The Bosch K4000 rally, which will last 20 days, will aim at generating awareness among stakeholders about Bosch’s extensive offerings.
On February 2, 2015, Bosch flagged off its rally which will reach out to over 40,000 customers at 680 different locations. The Bosch K4000 rally (as it is known as) will educate the customers like distribution partners, retailers, sales associates, workshop technicians and mechanics about various offerings from Bosch. The Bosch K4000 rally will cover India across its length and breadth covering areas from Kanyakumari to Kashmir and Kohima to Kutch. The three week long program is the most extensive engagement drive attempted by any such manufacturer in the recent past.
Commenting on the drive, Mr. Guenter Weber, Regional President – Automotive Aftermarket, Bosch Limited said, “In India, the Bosch K4000 rally is a unique initiative that aims to generate awareness among customers about Bosch’s extensive offerings. Through this campaign we aim to increase our brand awareness among consumers in the commercial vehicle, tractors, off-highway, passenger car and two-wheeler, industrial and institutional segments. Taking advantage of Bosch’s extensive offerings, the activities planned as part of the rally would enable workshop technicians and mechanics to offer technology-driven and more effective services to consumers. Thus, equipping them to meet the demands of the Indian automotive service industry better.”
With over 1,000 authorised distribution partners and over 3,000 authorised workshops, Bosch has the biggest distribution network in the country. The drive will also educate Automotive Aftermarket division’s stakeholders on the environmental effects of using non genuine parts in a vehicle.
Adding more to what Mr. Weber said, Mr. S. Srinivasa, Senior General Manager – Automotive Aftermarket, Bosch Limited commented, “The Bosch Automotive Aftermarket distribution network is arguably the largest in the country, with over 1,000 authorized distribution partners on the one hand, and over 3,000 authorized workshops that are engaged in unit repairs as well as vehicle service on the other. Our direct distribution reach extends beyond 60,000 semi wholesale and retail points with a dominant presence in all the key markets of the country. Finally, our unique and largest retail binding program called ‘3P’ complements our vast product offering. The Bosch K4000 Rally aims to bring all these fine ingredients together to build an effective narrative to assert Bosch’s leadership status in the Indian automotive aftermarket.”
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