Blaupunkt took a bold decision and revoked warranty on its products sold online. This decision will further deepen the tussle between electronic brands and e-commerce. The German car infotainment giant's major criteria has always been that their sound systems must be installed by a professional, but this is currently unavailable for a customer who buys the product online. Therefore, the company had no other option but to revoke warranty on the same.
Keeping in mind how important online sales are, Blaupunkt will soon be introducing a new range of products especially designed for the online channel. This range would be featuring a ‘Do it Yourself’ installation for the products. But keep in mind the current product range which needs professional installation will, therefore, not be covered under warranty if purchased online.
Commenting on the same, Mr. Pankaj Jagwani, Director, Blaupunkt India said, “The e-commerce space is a growing market, however we do not believe in hampering the customer experience just because the products are purchased online. We would thus be launching a range exclusive to the online channel, promising nothing less than the unmatchable Blaupunkt experience.”
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