Audi India will increase the prices of all its models by up to 2% from January, owing to rising input and operating costs. The Indian subsidiary of the German brand currently offers a number of models, including the Audi A4, A6, A8 L, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, RS Q8, and Q8 50 e-tron. The automaker has announced a price increase in order to ensure sustained growth for the brand and its dealer partners in the market. However, it has promised to minimise the impact of the price hike on customers as much as possible. In the last month, the German carmaker launched the Platinum edition, a limited-edition S5 Sportback, in India. Priced at Rs 81.57 lakh (ex-showroom), it comes in two colour options – District Green and Mythos Black. The car is powered by a 3.0-litre TFSI V6 petrol engine, which delivers 349bhp and 500Nm of torque.
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Audi India Recent Price Hike: What the Company Has to Say?
Commenting on the upcoming price hike, Balbir Singh Dhillon, Head of Audi India, said, ‘Achieving profitability through a sustainable business model remains a critical part of Audi India’s strategy, and we are committed to providing the best to our customers. Due to rising supply-chain-related input and operational costs, we have implemented a price correction across our model range, maintaining the brand’s premium price positioning. The price correction aims to ensure sustainable growth for Audi India and our dealer partners, and we will ensure that the price hike's impact is as minimal as possible for customers.’
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Audi India Sales in First Nine Months of 2023: Key Highlights
The Indian division of the German brand announced last month that it sold a total of 5,530 vehicles between January and September 2023. This was a significant increase from the 2,947 units sold during the same period last year, showing an astounding 88% YoY growth. During that period, the firm's SUV division saw a 187% increase in sales, while performance and lifestyle vehicles witnessed a 42% increase in sales. The automaker attributed the growth to the launch of new models, including the Audi Q8 e-tron, Audi Q8 Sportback e-tron, Q3, and Audi Q3 Sportback, and the ongoing demand for existing vehicles like the Audi A4, A6, Q5, Audi Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, and others.
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