Audi, a German luxury car manufacturer, has announced a price hike of up to 2 per cent across all its models in India. Citing rising input and transportation costs, Audi has said that the price hike will be effective from June 1, 2024. Expect the price hike to range between Rs 90,000 and Rs 4.50 lakh, depending on the model.
In an official statement, Balbir Singh Dhillon, Head of Audi India, said, 'Rising inputs costs are compelling us to increase prices by up to 2% effective June 01, 2024. The price correction aims to ensure sustainable growth for Audi India and our Dealer partners. As always, it's our endeavour that the impact of rising costs is as minimal as possible for our customers.'
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This is Audi's second price hike, following an earlier price increase of 2 per cent across the model range from January 1, 2024. Audi India's lineup consists of the A4, A6, A8 L, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, RS Q8, Q8 50 e-tron, Q8 55 e-tron, Q8 Sportback 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT, and RS e-tron GT.
In other news, Audi India posted an overall growth of 33 per cent in FY23-24, with 7,027 units sold. The growth came 'on the back of a diverse portfolio, which continues to witness strong demand'. Moreover, the company retailed 1,046 units in the first quarter of 2024 (January-March), encountering notable challenges with sales compared to the corresponding period last year, primarily due to supply chain disruptions.
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What's more, the sales of its pre-owned car division – Audi Approved: Plus – surged by 50 per cent in FY23-24 and 25 per cent in Q1 FY2024 (January to March). The Q8 e-tron was the only new vehicle introduced in FY23-24, which comes in both standard SUV and Sportback coupe versions. The Q8 e-tron's features include a panoramic sunroof, power-adjustable and ventilated seats with massaging functionality, and four-zone climate control.
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