Tata Motors plans to expand its network from 460 outlets to 1,600 outlets over the next three years in order to gain a sizeable portion of the Indian market.
Riding high on the newly found success in the form of Tata Zest, Tata Motors has now decided to go all out in order to make itself safe from the market uncertainty in the near future.
In terms of revenues, Tata Motors is India’s biggest automotive company. To make it immune from the ups and downs of the market, Tata Motors has decided to play safe by aiming at the rural market. Keeping the main segment in mind, Tata Motors has decided to increase its number of outlets from 460 at present to 1,500 in a span of three years.
Recently appointed as the President of Passenger Vehicles, Mr. Mayank Pareek will lead this ambitious project. He was earlier working with Maruti Suzuki where he successfully tapped the rural market and made Maruti Suzuki scale new heights. Under his leadership, Maruti made its presence in 1,193 cities with 1,514 outlets.
Commenting on the new plans, Mr. Pareek said, “We are planning to expand our footprint in the country— big, small, smaller, wherever you see demand, you go there. We have around 460 outlets in a country, which has got 3,854 talukas, we should be there. In the 21st century, you don't expect customers to come to you, you go to customers. The unique challenge of this country is its diversity. I view it as a strength. It can be a challenge if you are not prepared, if you are prepared, it is your strength. This will insulate you from slowdown because in India some segments are always growing.”
This move is expected to do wonders for the Indian carmaker as the newly launched Zest has performed exceptionally well in its segment and a lot is expected from its Tata Bolt that was launched a few days ago. In spite of these launches, Tata is also expected to create some stir in the market with some new launches this year.
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