The merger that took place for the first time in 2008 has been renewed again for the next five years and will be applicable to 70 international markets including India.
Hyundai and Shell recently announced that they will keep working together globally for next five more years. Shell will be Hyundai’s preferred aftermarket motor oil supplier till 2020.
In India, the two have been working together since 2008, and Shell has been partnering Hyundai in different initiatives on different occasions. The duo was also a technical partner in the FIA World Rally Championships, when Shell and Hyundai Motorsport were given the responsibility in 2014.
Commenting on the association, Nitin Prasad, Managing Director, Shell Lubricants India said, “Shell Lubricants is proud to collaborate and extend their partnership with Hyundai as their preferred aftermarket oil supplier. This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. Through this collaboration, we aspire to create value for Hyundai customers – be it in products, aftermarket services, marketing or technology.”
Adding more to what Mr. Prasad said, TakukIm, Executive Vice President and Chief Operating Officer, Hyundai Motor Company said “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
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