Mercedes-Benz has started the calendar year on a high-note with sales rising by 40% in Q1 as compared to the same period last year.
The German luxury car maker sold 3,566 units between January-March 2015, having sold 2,554 cars during these three months last year.
Mercedes attributes the sales growth primarily to the E-Class which remains the highest selling luxury sedan in the country. The company was also satisfied with how its SUVs fared in the world’s second most populous country.
Speaking on the numbers, Eberhard Kern, Managing Director, Mercedes-Benz India said “The robust 40% growth along with other multiple sales records achieved in the first quarter of 2015, is a clear indication of our commitment to a strong customer focus. It also underlines the undisputed fact that, luxury car buyers across markets today increasingly prefer a Mercedes-Benz.”
“Our product offensive across the spectrum, the value added services and finance programmes, the unique customer engagement initiatives have all been well appreciated, resulting in Mercedes-Benz’s best ever month, best ever quarter and even the best ever financial year.”
“The result of these initiatives has been an inclusive growth for the brand in India in the first quarter itself, and validates our growth projection for the market. The success of the first quarter is stellar and inspires us to keep this momentum high for the remaining quarters.”
Thanks to some aggressive marketing, Mercedes also became the first luxury car manufacturer in India to cross the 11,000 sales mark in a fiscal year.
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