For the first time in the history of Mercedes-Benz in India, the German carmaker sold 10,201 units in the Indian market.
Registering a growth of 13%, Mercedes-Benz sold 10,201 cars in India in the calendar year 2014. The carmaker sold 9,003 units between January and December last year. With this year’s sales figures, Mercedes has reported two digits sales figures for the second time in two years.
Commenting on the growth, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “We have recorded the highest ever sales in the history of Mercedes-Benz in India till date. This is a strong reaffirmation of the continued preference of our customers for the Three Pointed Star. With the ‘Year of Excellence’ we brought excellence to our customers, who appreciated our efforts and helped us in accomplishing a sustained and profitable growth. We are satisfied that our customer-oriented efforts have paid off well. With this second consecutive successful year, we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market conditions.”
This magical growth figure has been achieved by launching 10 new models and 14 new dealerships in India during 2014. The year began with the launch of Mercedes-Benz’s flagship model, the S-Class, after which the brand was strengthened with the launch of the E 350 CDI in the second half of the year which provided the customers more options at the top end of the luxury car segment in India. Towards the end of the year, the launch of the all new C-Class, propelled the company’s dreams as the previous generation sold-out before Mercedes thought it would thanks to the overwhelming customer response. Four new AMGs – CLA 45 AMG, GLA 45 AMG, ML 63 AMG and the GL 63 AMG – made an impact in the performance luxury car segment.
“In 2014 we witnessed a strong demand growth for our products, leading to a long waitlist on some of the key products, which eventually limited our total sales numbers. Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated. Also, the fastest expansion of the AMG Performance Centre in three cities in three days, ensured we kept our patrons excited and fascinated with the brand through the year. Our industry best service packages combined with value added finance programmes from Mercedes- Benz Financial enabled us to create high satisfaction in the vehicle ownership and purchase experience,” Mr. Kern further added.
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