Fiat slashes prices across model range

Over the past few weeks we have reported rise in price of cars from most major car manufacturers. These revisions in prices have been in lieu of the rise in input costs and the fluctuating currency.

Price across model range reduced by around Rs 30,000 – Rs 78,000

Over the past few weeks we have reported rise in price of cars from most major car manufacturers. These revisions in prices have been in lieu of the rise in input costs and the fluctuating currency. Fiat, however seems to be the only car maker to announce that they will absorb these rising input costs in a bid to optimise value proposition of all its cars. In fact, instead of increasing the sticker price of its products, Fiat has gone on to slash them.

Fiat’s C-segment sedan, Linea, will now cost 7.3 per cent less than its price tag in 2016. The Honda City competitor, is now priced starting Rs 7.25 lakhs for the base petrol variant, making it the most affordable petrol variant in segment. The Punto Evo on the other hand, in 2017, will cost 7 per cent less than last year. The Petrol Punto Evo is now priced starting Rs 5.45 lakh which is more than Rs 40,000 less than its price in 2016.

The Italian car maker had already realigned the prices of the Avventura during the launch of the Urban Cross late last year. The base variant of the Avventura is now priced at Rs 7.25 lakhs. The top-spec Avventura Abarth with the 1.4-litre T-Jet unit is now down to Rs 9.99 lakhs making it the most affordable hot hatch in the country.

Kevin Flynn – President and Managing Director, FCA India said, “2017 is a significant year for FCA as we enter a new phase of growth with both our brands - Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones. This thought led us to start the new year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step. This year, we will move the needle on our sales and service network for which we have started implementing significant changes.”

Aside from the reduction in price, Fiat also disclosed its expansion plans for 2017. The Ranjangaon-based car maker is in the process of launching several Jeep-exclusive as well as Fiat-Abarth-Jeep destination stores by mid-year.