Fiat-Chrysler – the Italian-American parent company of both Ferrari and Maserati – has decided to bring both these brands to India where such cars have carved a niche of their own.
We all have seen the boom in the supercar market in the recent times, and for the same reason, more and more luxury car manufacturers have turned their attention towards Indian shores. Just two days ago, Rolls Royce launched its Ghost Series II in India, and now we just got to know that two Italian manufacturers that specialise in making cars that look and sound equally good have decided to head to India. Again.
According to the latest plans, Maserati will have a sales team in India soon which will comprise of people who are well versed with the industry and the patterns it follows. Once the study is over, we expect to have at least one Maserati showroom in India in the first half of 2015.
Ferrari will have its Indian operations managed from Dubai, and for the dealership, it is in talks with Yadur Kapur, who is responsible for the sales of Aston Martin, Lamborghini and Rolls Royce in Delhi NCR. In Mumbai, the talks are on with Navnit Motors which sells expensive brands like BMW, Land Rover and Rolls Royce.
We also expect these brands to have an assembly in India sometime in future as such luxury cars attract almost 170% taxes on top of the price of these cars making it a very expensive proposition. But this has not deterred the rich Indians to spend so much on these cars. In fact, India is one of the biggest markets in the Asia Oceania region for cars costing more than 2 crores.
This is not the first time though that Ferrari is entering India. In 2011, the Shreyans Group officially started importing Ferraris in India. The arrangements were different for the Maserati brand, but it all fell apart with the end of the Ferrari franchise earlier this year.
Source: Economic Times
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