There is no doubt that everyone in the world has heard of the name Ferrari, and not just in the motoring world. The name Ferrari stands at the forefront of the world’s most powerful brands according to the annual list compiled by leading brand valuation experts, Brand Finance. Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that includes the 500 most famous companies in the world.
Even though it is a relatively small company and cannot generate huge revenues such as large multi-national corporations, the Italian car makers brand evaluation takes into account other financial metrics, such as net margins, average revenue per customer, and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty.
“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence,” commented Ferrari chairman Luca di Montezemolo. “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
Being the most powerful brand is not the only good news for Ferrari. 2012 was a great year for Ferrari as the company posted records results in its best ever trading period in the company’s 66 year history. A total of 7,318 road cars were delivered to the dealership network in 2012, which is a new sales record and a 4.5% increase from last year. Revenues also jumped 8% to 2.433 billion Euros.
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