To encash the year ending with better sales, Ford India has tried to rekindle the festive spirit with its latest campaign – Diwali Returns.
Ford has been doing it from some years now, and it has been working well for them. Known as ‘December Dhamaal’ till last year, the new term for the initiative is ‘Diwali Returns’ and will try to increase sales before the year comes to an end. Ford intends to reignite the festive spirit with Diwali Returns as it, by default, means buying things as an auspicious thing to do.
According to the latest press release from Ford, a five-day program started yesterday which will go on till December 7 on Ford dealerships across the nation. Ford claims to redefine car purchasing experience with Diwali Returns as the amount of assured gifts like LED TVs, washing machines, microwaves, smartphones etc. can go up to 5 crores.
This initiative will allow customers to reap benefits like easy and low EMI options, cash and exchange bonus, free insurance, reduced interest rates and a lot more on Ford’s entire product range. The latest car from the Detroit manufacturer, which was welcomed with open arms by the Indian audience – the EcoSport – will be available with reduced interest rates and low EMIs of Rs. 9,999. Other benefits can go up to Rs. 78,000 on the Ford Figo, Rs. 76,000 on the Classic, Rs. 55,000 on Fiesta and Rs. 1.50 lakhs on the Endeavour.
Commenting on the new campaign, Mr. Anurag Mehrotra, Executive Director – Marketing, Sales and Service, Ford India said, “We know how important a car purchase is for our customers. With the launch of a campaign like Diwali Returns, our endeavor is to go an extra mile to delight customers and make car purchase even more special. We are recreating the fun-filled festive environment for our customers and their families to participate in as they get set to take home a great Ford product ahead of the New Year. With assured gifts worth Rs. 5 crore up for grabs, December certainly promises to be the best time to buy a Ford car.”
Write your Comment