Datsun raises its aspirations with the global unveil of the Go-cross concept
Datsun has revealed its intentions to target the lifestyle vehicle segment with the unveiling of its new Go-cross compact crossover concept. Datsun states that the Go—cross concept is designed to meet the daily driving needs of prospective customers as well as cater to their sense of adventure over weekend getaways and holidays.
Although the model is only a concept at the moment, the Go-cross is not far away from reality as a product since it shares its platform with the Datsun Go hatchback and Go+ compact MPV. That said, the company states that the Go-cross is a ‘pure concept’ at the moment.
"This is a significant day for Datsun," said Vincent Cobee, Global Head of Datsun. "We have successfully completed the first phase of our return, and we feel proud that through our vehicles more than 100,000 customers have been able to make their dream of personal mobility a reality. In fact, the latest figure of cars sold since Datsun GO was launched in India in March 2014 now stands at 114 000 units.’’
Our expansion plans include the continued growth of sales and service networks in our four existing markets, while expanding our offering to three models in India. There, we will launch a totally new model at the beginning of 2016, which will be the first Nissan Motor model based on the new Renault-Nissan Alliance CMF-A architecture. We are also studying further business expansion possibilities in other high-growth markets around the world, including Africa. Whatever happens next, the Datsun core values of `Dream, Access and Trust' will continue to influence the next phase of our brand's journey," added Cobee.
While sales of the Datsun Go and Go+ models have not really taken off in the Indian market, the concept of a compact crossover which is styled like an SUV in the form of the Go-cross concept should hold good potential in our SUV crazed nation, should it make it into production that is.
Also read: Nissan Datsun Go Review, Test Drive
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