General Motors has launched the Chevrolet 100 Hour Sale campaign in India from June 18 to June 21, 2015, offering customer benefits up to Rs 1 lakh.
As part of the 100 Hour Sale campaign, buyers can get benefits up to Rs 1,00,999 on Cruze, Rs 70,499 on Beat, Rs 64,999 on Sail and Rs 62,500 on Enjoy. In addition, Chevrolet is offering one-time benefits such as a 2 gram gold coin, free accessories worth Rs 10,000, free two-year extended warranty, free LED TV worth Rs 34,000, depending upon model and region.
“At General Motors India, it is our constant endeavor to keep up the excitement in the marketplace by offering value for money packages and attract more people to the Chevrolet fold,” said Rajesh Singh, Vice President, Marketing, Sales and After Sales, General Motors India.
“In continuation to these efforts, the company has also planned a multi-media communication campaign to reach out to its esteemed customers to create brand awareness and generate additional footfalls for enthusiasts to avail this limited period offer,” added Singh.
The sale coincided with the introduction of Chevrolet Complete Care programme which includes Chevrolet Promise along with convenient ownership facilities like round-the-clock roadside assistance, and free pick up and drop for vehicles belonging to female customers.
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