BMW 1 Series Launched in India at Rs. 20.99 Lakhs

After a long period of waiting and anticipation, the BMW 1 Series hatchback has finally been launched in India. Unveiled by cricket superstar Sachin Tendulkar and Indian racing driver Armaan Ebrahim in Mumbai, the 1-Series is the latest attempt by BMW to boost sales in what is an increasingly depressed Indian automotive market.

Launched with two engine options, the 1 is the only rear-wheel drive available in India today. This makes it the ideal vehicle for enthusiasts looking for a small, city-friendly luxury car. The 116i petrol version of the 1 is powered by a 1.6-litre turbocharged engine, which produces 136bhp and uses latest technologies such as Double VANOS, and high precision injection, for higher power output and immediate response, while also increasing the efficiency of the engine.

The 118d diesel on the other hand is powered by a 2-litre turbocharged diesel engine which puts out 143bhp. Featuring common rail fuel injection and a variable geometry turbo, it allows the 118d to accelerate from 0-100 in just 8.6 seconds, while also yielding a claimed fuel efficiency of 20.58km/l. Both engines are mated to the class-leading eight-speed automatic transmission which allows for imperceptible gear shifts and ease of driving. Read our review of the transmission and both the 116i & 118d.

Speaking at the launch, Mr. Philipp von Sahr, President, BMW Group India said, “The all-new BMW 1 Series stands out from the crowd on the busiest of roads with a refreshingly independent and modern appearance as well as sporty proportions. The breathtaking agility and sophisticated functionality make it the perfect car for people who are passionate about driving and want to make their mark. But above all, its distinctive character makes it a symbol of a contemporary, urban lifestyle.”

The 1-Series is priced at the following price points (all prices ex-showroom India):