Bengaluru-based Oben Electric recently launched its first showroom in the national capital of India, marking its foray into the North Indian market. On the occasion, the company announced an introductory offer of Rs 1.10 lakh (ex-showroom, Delhi) for its flagship electric motorcycle, the Rorr. Notably, the price is inclusive of the state subsidy of Rs 20,000 but is valid only for the first 100 buyers in Delhi. Elsewhere, the same motorcycle is priced at Rs 1.50 lakh (ex-showroom), making it Rs 40,000 more expensive.
The new showroom signifies the first step in a larger plan since Oben has plans to go on an expansion in Delhi by establishing a network of 12 showrooms and service centres across Delhi-NCR, this year. It has dedicated zones offering in-depth information and hands-on experiences with Oben Electric's products. Moreover, according to Oben Electric, it is focussed on providing the best after-sales and service experience to Oben Rorr customers through its Oben Care service centres, which offer comprehensive after-sales and service support, including convenient home pick-up and drop-off services.
Also Read: Oben Electric Expands Operations to Delhi, Pune and Kerela; to Open 50 New Showrooms
Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'The Oben Rorr is entirely designed, developed and manufactured in India, which makes it a truly Made in India electric motorcycle brand and entering the national capital New Delhi marks a pivotal moment in the journey of Oben Electric'.
'When we initially launched the Oben Rorr, Delhi led the way in positive customer response, indicating its importance as a key market for us. Our success in Bengaluru and other regions has laid a strong foundation, and we are poised to replicate and exceed that success in Delhi. Our eco-friendly product line aligns seamlessly with Delhi’s sustainability ambitions, and we are committed to delivering quality and reliability to discerning riders. By setting new benchmarks of excellence, driving innovation, and ensuring superior customer satisfaction, we are confident in solidifying our position as a leader in India’s EV industry.'
Oben Electric currently operates a total of 8 showrooms, including the one in Pitampura, across cities. And the Rorr is the only bike it offers in the country.
Also Read: Oben Rorr Electric Motorcycle: First Impressions
Oben Rorr: Specs
The Oben Rorr gets a 4.4kWh battery and an 8kW IPMSM motor, yielding an IDC range of 187 kilometres on a single charge. The only way to charge the battery is by using a 15Amp plug, for which you need a 15Amp socket. The motorcycle takes just 2 hours to be fully charged. A potential competitor to 150cc ICE-powered motorcycles in the country, the Rorr is said to have a top speed of 100km/h.
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