Royal Enfield reportedly has plans to launch an electric bike in India by 2024. The leading two-wheeler manufacturer's shift to EV comes as no surprise, considering the rising popularity of electric mobility among buyers. In its EV project, Royal Enfield will likely invest more than USD 100 – 150 million. The company has started working on a dedicated platform with the internal codename ‘L’. Reportedly, there will be several body types under the L-platform, known as L1A, L1B, and L1C. The new platform is expected to be completed in 12 months. Although there is no official confirmation, according to industry speculations, the motorcycle manufacturer has hired Umesh Krishnappa, the former CTO of Ola Electric, to carry out the production plan for the EV. Also, a special team for the EV business has been established in India and the UK.
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In terms of design, the electric motorcycle from Royal Enfield may sport a classic design. Fans of the company who appreciate the vintage appearance of Royal Enfield bikes will likely be impressed by this move of the manufacturer. The fusion of contemporary technology with vintage design features, according to the firm, is expected to draw the attention of Royal Enfield enthusiasts in India. Moreover, in a few years, following the market introduction of the expected EV in the second half of 2024, the company will look into manufacturing approximately 1.2 to 1.8 lakh units of EVs per annum.
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According to the firm, a substantial amount of research and time have been used to comprehend the needs and requirements of target customers to plan the EV for India. The company has heavily invested in the segment and is working strategically on its EV portfolio and business plan. Royal Enfield hasn't revealed any updates regarding specifications, styling, and prices. As of yet, we only know that its first-ever EV will mark its entry into India by 2024. When launched, the model will compete against several electric motorcycles already running on Indian roads.
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