Mahindra Bikes in India

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh. Besides its international partnership with SanYang Motor Company Limited (SYM) for the development of its bikes portfolio, MTWL also has its own R&D facility located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing.

As of 2018, the company had a 200-strong vendor network spread across the nation creating nearly 700 sales and service touch points. MTWL has, over the years, made its presence felt in about 17 countries across the globe.

In 2009, the company launched a revamped and rebranded version of the Kinetic Flyte and after a few months, launched the Duro and Rodeo bike in India. These were the first Mahindra two-wheeler in India. In 2011, an upgrade to the Duro, the 125cc Duro DZ, was launched. This was also the year when MTWL became the first Indian company to compete in the FIM Moto3 Motorcycle Racing Championship, representing all Mahindra bikes in the two-wheeler industry on a global platform.

In 2013, after a successful run in the bikes segment, MTWL entered the commuter motorcycle segment with Centuro, the first Mahindra bike in India.

In 2014, MTWL acquired a 51% stake in Peugeot Motorcycles (PMTC), part of the 54 billion-euro Peugeot S.A. (PSA) Group based in France. PMTC has been one of the oldest and most successful players in urban mobility in Europe for the last 116 years. PMTC offers one of the most comprehensive ranges of bikes and mopeds, ranging from 50cc to 400cc, including the successful three-wheeled bikes, the Metropolis. Mahindra bikes price list in India (as of 2018) start at ₹ 43,250 for the Centuro NXT and go up to ₹ 1.70 lakh for the Mojo XT 300.

Shifting their focus from mass-market vehicles to niche products, the latest Mahindra bike to roll off the production line was the 300cc Mojo, marking the company’s debut in the sports-touring segment in India. In 2017, MTWL announced its withdrawal from the mass market two-wheeler segment, citing declining sales, tough competition and shifting focus to premium products as the key reasons behind this move. The Mahindra bikes India range consists of the Gusto 110, Gusto 125, Centuro NXT, Centuro Rockstar, Mojo UT 300 and the Mojo XT 300 which form the company’s 2018 product line-up.