Dorna Sports, the commercial rights holder for MotoGP, has announced a partnership with Harley-Davidson to integrate the King of the Baggers series into the MotoGP ecosystem. This series, featuring modified touring motorcycles, has grown in popularity in the United States. The collaboration aims to introduce the series to limited MotoGP events, attract new fans, and strengthen MotoGP's presence in the U.S. market.
Harley-Davidson’s Road Glide motorcycles, central to the King of the Baggers series, appeared at the U.S. Grand Prix earlier this year. Their participation demonstrated the potential for more involvement in MotoGP events. This success has led to plans for greater integration of the series into the MotoGP calendar.
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The partnership creates opportunities for both organisations. Dorna Sports gains access to Harley-Davidson’s fan base in the U.S., a key growth market. Harley-Davidson benefits from MotoGP’s global platform, allowing the company to present its racing capabilities to audiences worldwide and attract new fans.
The collaboration introduces a new type of racing experience to MotoGP events. The inclusion of the King of the Baggers series offers a chance to expand the sport’s appeal by bringing different styles of racing to fans. This move aligns with efforts to broaden MotoGP's audience and increase engagement in key regions.
As the partnership develops, Dorna Sports and Harley-Davidson aim to shape the future of motorcycle racing. The collaboration highlights shared goals of growing the sport, reaching new audiences, and showcasing innovation within the industry.
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