Jaypee Sports International Ltd (JPSI) announced that KELME, a sports and lifestyle brand of Spain, will be the official supplier and licensed merchandise partner for the Buddh International Circuit.
This partnership will allow KELME to have exclusive rights to design, develop and sell BIC branded motorsport and lifestyle apparel and accessories across India, Singapore, Malaysia, Sri Lanka and Bangladesh.
This well known European brand, which also provides sponsorship to the star-studded football team Real Madrid C.F, is a new entrant in India. KELME’s partnership with BIC will give all the motorsport fans in India a chance to get their hands on world class merchandise.
Sameer Gaur, MD & CEO, JPSI said, “There has always been a lot of interest for merchandise among motorsport fans, and with KELME on board, we intend to offer more variety of stylish and trendy BIC collection.”
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