Formula E: Nissan Nismo Unveils 'Smell My Dust' Perfume Combining Cherry Blossoms and Tyre Smoke

Japanese automaker Nissan has introduced a unique new perfume for its Formula E team, aptly named 'Smell My Dust'. The delicate scent of cherry blossoms and the unmistakable aroma of tyre smoke come together in this scent that Nissan says captures the spirit of Japan and the thrill of motorsport. The scent, which a Shanghai-based perfumer developed, uses real bits of Formula E tyres to create the aroma. No one knows yet if the aroma will be popular with the general public, but it will get the attention of auto and motorsport enthusiasts. 'Smell My Dust' will have its formal debut at this weekend's Shanghai E-Prix. If Nissan does decide to make and market the fragrance, it will likely be available in limited numbers for a short time.

Nissan Formula E Team: Smell My Dust

In the lead-up to the forthcoming Formula E race in Shanghai, Nissan Nismo unveiled the scent in an intriguing video posted to their social media platforms. Even though it's only a clever marketing ploy, it seems like Nissan is serious about making and selling this one-of-a-kind scent.

Also Read: Interview: Nissan Team Principal Tommaso Volpe Spills the Beans on Formula E Innovation, GEN4 Commitment

This fragrance is an attempt to capture the essence of its Formula E racing team through a combination of cherry blossom flowery notes and the characteristic smell of tyre smoke. The combination may sound strange, but the scents are really good.

Nissan Formula E Team: Shanghai 

In Berlin, Oliver Rowland delivered two remarkable performances, starting from P15 on Saturday and P16 on Sunday, to secure back-to-back podium finishes. His season total increased to six podiums with these achievements. With another set of races in China upcoming, Rowland finds herself in third place in the World Championship. Sacha Fenestraz has been in fine form as of late as well, showing great speed and earning points in four of the past five races. His teammate, Sacha Fenestraz, has also shown impressive form recently, demonstrating a strong pace and scoring points in four of the last five races.

Also Read: Interview: 'It's a Shame It's Not on Calendar,' Nissan Formula E Driver Sacha Fenestraz on Hyderabad e-Prix

The site, which usually hosts the Chinese Grand Prix, has been transformed to suit Formula E cars for this weekend's event. A difficult looping first turn leads into the tightening sequence of Turns 2–4, the most challenging of the track’s twelve corners.