1. Home
  2. Motorsport News
  3. F1 Haas Reveals Special Livery Ahead Of United States Grand Prix

F1: Haas Reveals Special Livery Ahead of United States Grand Prix

For the Austin race weekend, Haas is introducing significant improvements to its VF-23 car in order to enhance the team's performance. "We The People" will be the team's tagline, paying homage to the opening phrase of the country's Constitution while donning a "Stars & Stripes" inspired livery.

By Reetika Bhatt

17 Oct, 2023

4 min read

Follow us on

Haas Special Livery 2

This weekend's United States Grand Prix will feature a special livery from Haas, the lone American outfit in Formula 1. The VF-23 is being unveiled with a one-off concept for the United States Grand Prix, and Haas will compete with a distinctive livery for this weekend's race at the Circuit of the Americas. For the race, Haas will undergo an extensive makeover. In addition to a new exterior design and driver race suits, the team will also implement a significant upgrade package that will radically alter the way the car is configured. It will add the stars and stripes to the flanks of its VF-23. The squad has also disclosed that it will have a special tagline for the event. It decided on the phrase "we the people," referencing the first line of the US Constitution. The updated livery will also mark the one-year anniversary of the team's title sponsorship deal with Dallas-based financial services provider Moneygram. Read on to learn more about this unique livery from this prominent American team. 

Haas New Livery

Also Read: F1: AlphaTauri Selects 'New Identity' for 2024 Season, Extends its Partnership with Red Bull

F1 United States Grand Prix: Haas Team Principal Guenther Steiner Comments

After the FIA decided to accept the bid from a prospective new US-based competitor, Andretti, to enter the championship, team principal Guenther Steiner explained that they made the decision to emphasise their American heritage. He commented, “One thing that is different this season, is our look and feel is encapsulated under the tagline ‘We The People’ – the first line of the American Constitution. There’s obviously a lot of talk about American teams right now, but we’re still currently the only American team on the Formula 1 grid. Many have said for years that we haven’t exploited that fact, but I’ve always said that’s because we want to earn credibility within the paddock first. We’ve been through a lot in our short time, but along the way have amassed a very loyal, and growing fanbase, and we want to recognise them. The livery was some nice marketing, but anyone who works with my team knows how passionate they are, and how funny and genuine our fans are. This race is dedicated to them as, we the people, make Haas what it is.”

F1 United States Grand Prix: The New VF-23

Haas released a video offering a glimpse of what their car would look like on the circuit this weekend. The clip has also given fans a first look at the race outfits Kevin Magnussen and Nico Hulkenberg will wear in Texas. Moreover, "We The People" will be the team's tagline, paying homage to the opening phrase of the country's Constitution while donning a "Stars & Stripes" inspired livery. Although the improvement package added to the VF-23 car for this race is not precisely a "B-Spec" version, it is important and, like several other teams, finds the American team adopting the ground effect approach selected by Red Bull.

Sharing his thoughts on the new livery, Guenther remarked, "The upgrade on the VF-23 is aerodynamic. We changed the concept of the car because what we started with, because of the new regulations last year, we couldn’t make any more gains performance-wise. Creating more downforce and less drag, it just wasn’t there anymore, so we needed to change the concept, which is commonly known as the 'Red Bull concept' or the 'downwash concept'. It is a substantial update, and we’re able to do this within the cost cap because we didn’t have any updates at the beginning of the season because again, going back, we couldn’t find any performance that we could make parts to put on the car.”

Also Read: Ex-F1 Boss Bernie Ecclestone Pleads Guilty in £400m Fraud Case, Gets 17-month Suspended Prison Sentence

F1 United States Grand Prix: Other Special Liveries So Far

Red Bull is the other team sporting a unique livery this weekend. The world champions earlier declared they would incorporate designs created by spectators at each of the three rounds taking place in the United States. The second event, after the Miami Grand Prix in May, will take place in Texas this coming week. Notably, the city of Las Vegas is hosting its inaugural race in November. With three special liveries this season, McLaren appears to be particularly persistent. These include the Triple Crown paint scheme for Monaco and Spain, the Chrome iteration for Silverstone, and the Stealth one for Singapore. Besides these, Williams also sported a fan-selected Gulf livery in Singapore, Japan, and Qatar. 

Tags:

Formula 1HaasUnited States Grand PrixGrand Prix

Related Articles

F1 Emilia Romagna Grand Prix
F1 Emilia-Romagna Grand Prix: Here’s When, Where and How to Watch the 2025 Race in India
1745488888669 1wcz General Motors F1 ENGINE
F1: General Motors Gets FIA Green Light to Join F1 as Engine Supplier from 2029
1745213748419 E0xk F1 McLaren Oscar Piastri (1)
F1 Saudi Arabian Grand Prix: Oscar Piastri Wins in Jeddah After Verstappen’s Penalty, Extends Championship Lead
1744576588137 H6vy McLaren Oscar Piastri
F1 Bahrain Grand Prix: Oscar Piastri Wins Ahead of Russell; Norris Completes the Top Three
1744189020182 Dv34 F1 (3)
F1 Bahrain Grand Prix: Here’s When, Where and How to Watch 2025 Race in India
1743566623491 E9oy F1 Ryo Hirakawa (1)
F1: Ryo Hirakawa Departs Alpine to Join Haas as Official Reserve Driver

Recent Posts

  • News
  • Reviews
Read More
Quick Links
  • Magazine
  • Subscribe Today
  • Advertise With Us
  • About Us
  • Contact Us
  • Privacy Policy
  • autoX Awards
Others
  • Luxury Cars
  • Diesel Cars
  • Electric Cars
  • Sedan Cars
  • Mileage Cars
  • Petrol Cars
  • Fuel Price
Popular Car Brands
  • Maruti Suzuki
  • Hyundai
  • Tata
  • Volkswagen
  • Honda
  • Mahindra
  • Kia
Popular Bike Brands
  • Royal Enfield
  • Honda
  • KTM
  • Bajaj
  • Yamaha
  • TVS
  • Hero
C-103, Okhla Industrial Estate
Phase III, New Delhi - 110 020, India
Phone icon
 +91  114279  5000   
Email icon
 info@autox.com
Social media iconSocial media iconSocial media iconSocial media icon
Sign up for our newsletter
© 2006 - 2025 Comnet Publishers Pvt. Ltd. All Rights Reserved